03 / Small working studies

Playground.

A few ideas are easier to explain when you can try them. These small examples use fictional data and run here in the page.

Try the calendar Try a mapping

Experiment 01 / Planning

A crowded Wednesday.

Two campaigns are aimed at the same audience. Move the launch and see what changes. This is one simplified rule from the Audience Calendar project.

Audience CalendarILLUSTRATIVE DEMO

A week in your audience’s inbox1 overlap

MON 12

Product updateAll customers

TUE 13

WED 14

Webinar inviteEnterprise

Feature launchEnterprise

THU 15

Getting startedNew customers

FRI 16

Two sends. The same audience. The same day.

Try a different plan.

Interactive illustration with fictional campaigns. This demonstrates one planning decision, not the full application or a connected marketing system.

Experiment 02 / Review

A small judgment call.

Pick an industry, approve the mapping, then change your mind. The review resets when the value changes. An illustration of an idea from Lead Data Standardizer.

A small mapping decisionINTERACTIVE ILLUSTRATION

Review the suggested industry value, then export this fictional example.

Original industryProposed value

Software & IT

“Software & IT” could describe a software company or an IT services business. A valid picklist value still needs a judgment call.

Waiting for your review

Fictional data. No AI service or CRM is connected. Changing the value requires a fresh approval in this illustration.

A new, simplified illustration of the review concept. It is not a screenshot or a live version of the original tool.

Also on the workbench

Still taking shape.

OB1 / Shared memory

Picking up the thread

Exploring how context and project history can travel between AI tools, with less retelling.

Aurora Works / Physical experiments

Ideas off the screen

Desk displays, embedded electronics, and 3D-printed spaces for making digital work easier to see.

Back to the projects

The context behind the experiments

Selected work