EXPERIENCE / MARKETING OPERATIONS + LIFECYCLE
10+ years in B2B technology, combining marketing operations, customer campaigns, and the systems behind execution.
2023–present
Led a global campaign activation team supporting 30+ campaign managers and executing 2,500+ requests. Coordinated across regions, supported Marketo/Salesforce execution, and helped with Mandiant’s migration into the Google Cloud ecosystem.
2019–2023
Owned worldwide demand-generation and customer campaigns for Zoom Rooms and Hybrid Work products. Partnered on customer journey mapping that identified gaps and enabled tailored messaging to reach twice as many customers. Led webinar programs that drove 1.5× more leads.
2018–2019
Ran integrated lead-generation campaigns, customer communications, and 20+ webinar campaigns. Agency-led website testing increased organic leads per month by 25%; new LinkedIn targeting and formats drove 40% more leads at the same budget.
2016–2018
Owned the Marketo instance and its Salesforce integration, covering lead flow, enrichment, scoring, and handoff. Built lifecycle campaigns influencing $2M+ in quarterly revenue through email engagement and led testing and training that doubled engagement in key email campaigns.
2014–2016
Built onboarding email campaigns influencing $2M+ in pipeline through upsell and free-to-paid conversion. Created 14 newsletter editions and coordinated 40+ customer-highlight webinars generating 13,000+ new leads.
EDUCATION
MBA · Class of 2020
BS, Business Management · Marketing
MOSTLY WORKING WITH
Campaign operations · Marketo + Salesforce
Lead lifecycle · Customer marketing
Team enablement · Applied AI workflows
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