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02 / WORKFLOW PROTOTYPE

Lead Data
Standardizer.

An experiment in getting vendor files ready for a marketing system, with fixed mappings where possible and a review step where things get ambiguous.

Lead Data StandardizerGoogle AI Studio prototypeMarketing data quality
A small mapping decisionINTERACTIVE ILLUSTRATION

Review the suggested industry value, then export this fictional example.

Original industryProposed value
Software & IT

“Software & IT” could describe a software company or an IT services business. A valid picklist value still needs a judgment call.

Waiting for your review

Fictional data. No AI service or CRM is connected. Changing the value requires a fresh approval in this illustration.

A new, simplified illustration of the review concept. It is not a screenshot or a live version of the original tool.

A familiar import problem

A vendor file might say “USA,” “Software & IT,” or “201–500 people.” The destination system expects its own countries, industries, and employee-size values. Getting a plausible answer is only part of the job. The mapping also needs to fit the system and remain inspectable.

Building a workflow around the prompt

The Lead Data Standardizer prototype explored that gap in Google AI Studio. The captured interface includes upload, preview, picklist configuration, a mapping-review screen, and a clean-CSV export control.

The design described fixed country and state matching, with industry and employee-size values mapped to a constrained picklist. Uncertain mappings were surfaced for a person to review.

RULES

Known transformations

Use fixed mappings for unambiguous values and enforce the allowed vocabulary.

AI

Ambiguous inputs

Propose an interpretation when the input requires more than a lookup.

PEOPLE

Consequential judgment

Show original and proposed values together so a reviewer can make the call.

Making room for review

A confidence score is useful only if someone can act on it. A review queue, visible source values, and explicit approval controls give uncertainty somewhere to go.

Can a person tell whether the proposed mapping is right?

Where it stands

The prototype brings upload, mapping, review, and export into one interface. The original work is documented in a July 2026 walkthrough and interface captures.

Prototype documented in a July 2026 walkthrough and interface captures. Original runtime behavior and team adoption remain unverified. The sample above is a separate interactive illustration of the review concept.

Read the related field note

Related field note

Where rules end and review begins

Read the note